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Universities Australia wide are all dealing with the same issues.Drink driving and anti social behaviour. Many fear these problems are destroying the university experience, as a ripple effect, University reputations are being tarnished and a growing health and safety concern for students welfare becomes apparent. BMF are able to implement strategic step by step processes to empower duty managers, students and University heads to tackle these issues head on.

BMF will not only sit on the front line of any licensed event on and off campus but will interact and educate students while in the act of drinking.

The more hardline approach comes through a customised program developed by BMF where the university implements a system where students will be breath tested in accordance with guidelines set by the university. These guidelines will create a social conscience to limit the amount of drinking while on campus.

As a by product of these actions, BMF will also implement education by using BAC drink coasters, BAC wallet cards and a BAC mobile application to help students monitor their drinking in a very simple, effective and user friendly way.

CASE STUDY: CSU - O - WEEK

SUMMARY

Charles Sturt University (CSU has multiple campuses in Albury- Wodonga, Bathurst, Dubbo, Goulburn, Orange, Port Macquarie, Wagga Wagga and Canberra. Most of these campuses encourage and facilitate onsite accomodation for the students to live in while studying. A vast majority of students however do not live on campus and have to travel by car to get to university each day. Due to the isolated geography of most CSU campuses, students get behind the wheel of their car on a day-to-day basis.

THE BRIEF

CSU host regular campus events where students pre-drink before in their share-room facilities. This behaviour is very much a part of university culture. Once at the venue, consuming alcohol continues at the event. The risks of having students driving on alcohol is something CSU wants to stamp out completely. The next morning also poses serious concerns for the students wellbeing and safety. Strong education programs are implemented to ensure students understand and are aware of the risks of driving a vehicle the morning after consuming alcohol.

THE PROCESS

Charles Sturt University (CSU) invite BMF to attend not only their O-Week events across four different campuses but also their event schedule where they know a vast majority of students will be attending with the intention to drink alcohol. BMF will roam the venue, offering students the opportunity and insight to participate in having a breathtest while in the act of drinking to determine whether or not they think they know where their BAC (blood-alcohol concentration) and whether or not they think they are okay to drive. Students are taken through a step-by-step process to download, install and learn how to calculate their BAC by using the YOUR BAC app developed by BMF. Students have to enter what they had drunk up until the present moment and if they entered in too many standard drinks, it would simply not match up with doing a breath alcohol test in real-time. This not only gave the students perspective, but it also taught them what their standard drinks looked like and how to track them while driving.

The app is a great way to keep track of your drinks when an accurate breath test is not available.

The morning after experience identifies that the message becomes reality, and really hits home. BMF attend the main dining hall where all students come for breakfast the following morning. BMF teach students to use redlines – single-use disposable breath testers (which they have access to on campus), accompanied with the APP and real- time breath test.

BMF also provide the university RA’s with an ‘official drug and alcohol tester’ t-shirt. They are briefed, coached and then work alongside BMF staff to help deliver the message during breakfast.

This is a great initiative to further involve the RA’s and for the students to look to them as role models within their respective campuses.